When Nova Fitness came to us, they had a great product and almost no one signing up for it. Eight weeks later, daily app sign-ups had tripled. Here's exactly how we did it.
Start with the funnel, not the ad
Most brands rush to "run ads." We started by mapping the entire journey — from first impression to installed app to first workout. That revealed the real bottleneck wasn't traffic; it was the landing experience.
Creative that earns the click
We produced a library of short, native-feeling video ads — each built around a single, specific benefit. Instead of one hero video, we ran twelve variations and let performance decide the winners.
- Hook in the first 1.5 seconds
- One benefit per ad
- A clear, single call to action
Spend where it compounds
We shifted budget daily toward the audiences and placements that converted, and cut the ones that didn't. Small, ruthless, continuous optimization beats a big "set-and-forget" campaign every time.
The result
By week eight, sign-ups were up 3x, cost-per-install was down 41%, and Nova had a repeatable playbook they could scale.
Want results like these for your brand? Start a project and tell us your goals.