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Maximising Value - Video Competition

by Digi

A challenge to create a short video that capture the Chinese’s psychographic of looking for the most valuable offer in town
Current Rewards

RM5,000

Winner x2
Time left

Join ContestBookmark

Campaign Brief

We are looking for two engaging and elaborative <2-minute videos focusing on the traditional Chinese values of constantly looking for the most valuable offer in town and at the same time fully maximising on the usage that they have paid for be it food, money, or etc. Based on that, Digi has reconstructed their Device Bundle Plan™ to suit the behavior of these people.

The Device Bundle Plan™ offers the lowest cost of ownership (most affordable phone and plan when it comes down to dollar and cents) when it comes to phones and plans. It comes in 3 packages – the RM78 package, the RM108 package, and the RM138 package. The higher the plan is, the lower the price of the phone! Unlike any other telcos offering a high amount of data (that cannot be finished) at a high commitment price, Digi is offering a low monthly commitment plan that comes with lower device price with satisfactory amount of data.

Contestants are required to keep their videos to two minutes or less, and the language should be either in English or Mandarin. The video has to be in MP4 format, with the track assigned to Library. The storyboard is required in your submission, and all dialogue should be in voiceover format.

Reward

Two Grand Prizes to be won!

RM5000 each

Theme

“Great smartphone, now without the big monthly bill!”

Your video can be of any genre, as long as it tackles the insight of Chinese preferring the most valuable offer that allows them to fully maximise on their expenditures. The focus can be on savings, maximising value, or even a creative and different approach!

Target Audience

Ages 18 to 50+ of Chinese ethnicity

Both male and female viewers that speak English / Mandarin

Video Requirements

Length: NOT MORE than 2 minutes

Language: English / Chinese

Video Format: MP4

Track: Library Track

Voiceovers & storyboard are required

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Insight

Riding on the insight of Chinese where they like to spend on products that gives them return of investment.

What is required

Rather than doing the usual static banners, we want to produce some videos for online usage, for instance having it on youtube, site take over and etc .

Mandatory

Demonstrating the insight and conveying the key proposition of Device Bundle Plan™ - Great smartphone. Now without the big month bill.

The video must be able to illustrate the Chinese insight of ‘Selecting the most valuable offer in town and fully maximizing on what they spend on.’


Rewards & Winners

Grand Prize

RM5,000

Winner x2
Ends on

15 April 2017